3 Ways Your Business Will Benefit from Google Adwords Pay Per Click Marketing
Pay Per Click Marketing Defined
How does Pay Per Click Work?
To fully understand pay per click marketing it is important to take the time to establish a clear definition. Here goes: Pay per click marketing can be best understood if you think of it as a pay as you go type of marketing that is mostly centered around Google Adwords.
Get this: the good news and the reason that pay per click marketing is remains popular is that you only ever pay when someone expresses interest in your Ad and clicks. Thus the name, Pay Per Click or PPC as it is more commonly known.
As you probably know, once that person Clicks on the Ad, they are then taken over to your website. (hopefully that Ad sends them to a targeted Landing Page, but that is a topic for another article on Google Adwords and pay per click marketing optimization).
Here is the key point, your takeaway, the reason why you will want to clearly understand how to answer the question of “how does pay per click work”. This form of marketing can be a very powerful tool to bring in customers, generate prospects and leads as well as making direct sales.
Disclaimer: pay per click marketing is very powerful as long as you take the time to learn how to use it effectively or you engage the services of an Adwords Specialist.
Now that you comfortable that you can explain to yourself and others all about how pay per click works, it is time to learn more about what this exciting marketing medium can do for your business. Following are 3 ways your business can and will benefit from pay per click marketing:
Pay Per Click Marketing Means You Stand tall next to the competition
Understanding “How Does Pay Per Click Work” Means You Stand Out
One of the best things about pay per click advertising is that it doesn’t matter how large or small your business is when it comes to playing with the big dogs. An effectively styled pay per click marketing campaign will place you right alongside some of your biggest competitors.
In one sense, you could say that pay per click marketing levels the playing field. A mom-and-pop niche e-commerce store has much same opportunity as larger sites.
Pay Per Click Marketing Means No More Harry Potter Invisibility Cloak
One answer to “How Does Pay Per Click Work” Is That You Get Found Online
(image Harry Poitter Cloak with red X) Search engine optimization (SEO) is both an art and a science. Over the long term Search Engine Optimization can make or break your business’ web presence. That’s why so many companies and businesses of all sizes and shapes are more than happy to hire professionals to improve their SEO.
That being said, you deserve to know the truth about SEO. Unfortunately, SEO is also a tedious process that does not deliver immediate results. In other words, money and resources invested in SEO will most likely not reap a return for several weeks, or even months. As a result, your business is practically invisible on the web for this time.
Naturally, you can readily understand that the last place you want to be is invisible to your possible customers and clients. In other words, a new business looking to be found has to do a bit more than SEO work. A new (or even existing business with little traffic to the site) has to be more proactive.
Pay per click marketing is a way to increase your web visibility in real time. That’s right – the moment your pay per click marketing is turned on, your business is front and center right where you want it on the web.
Pay Per Click Marketing Means Targeting
Another Answer To “How Does Pay Per Click Work” Is You Get To Choose
One of the many advantages of pay per click marketing is the ability to precisely target your ideal client or customer. Think about it this way: If you are going to spend money on advertising, then doesn’t it make sense to only spend where you can expect to get the result you want?
Why would you spend any part of your budget on marketing to people who will likely have no interest in your business? Side note: you should also understand that none other than Google is keeping a close eye on your Google Adwords.
This shows up in the form of what is referred to as Relevancy. That number, your Relevancy Score matters and it matters quite a lot. More on that in another post. Moving on, back to understanding the power of Targeting.
In terms of targeting, Pay per click marketing allows you the unique opportunity to pick and choose the “who” as well as the “where” in a number of ways. By using carefully chosen keywords, and by indicating the most relevant demographic settings, you can setup highly targeted marketing campaigns that will reach the people you prefer to target.
Bottom Line: Pay Per Click Marketing Works For You
As explained above: this unique form of marketing:
- Lets you compete online no mater the size or even location of your business
- Lets you be seen on the web, bypassing months of SEO work
- Lets you precisely target your ideal customer or client
All of that being said, there is one final piece of the pay per click marketing puzzle you will want to fully understand. FACT: successful pay per click marketing (successful being defined as delivering the desired result at a price that makes sense) does not happen by chance nor by accident.
The reality is that successful pay per click marketing is the result of extensive data analysis, creative problem solving, testing and split testing, campaign monitoring, keyword monitoring, ad grouping, etc.
To get the most return on your investment, you may want to put your pay per click marketing campaigns into the hands of experienced pay per click marketing professionals like us, We can be reached by phone, at 772-245-0350 or with the Questions Form Below