Setting Up Pay Per Click Programs Is Easy
Introduction: Pay Per Click Program At this point in time you have most likely come to the unmistakable conclusion that a Google Adwords pay per click is the next step to growing your business. After all, the consensus is that Google Adwords works.
If you want to set up a pay per click program to work for your business, then you will be pleased to know that creating and implementing your advertising campaign is a relatively simple. process that anybody can do.
Pay Per Click Programs Make Money, see how easy they are to setup:
5 Steps for setting up a Pay Per Click Program
Your Pay Per Click Program Needs Keywords
The way pay per click marketing works is that your ad will be displayed prominently on the search engine results page when certain terms are used in the search bar. You must specify which search terms you want your pay per click ads associated with.
These are called keywords, or keyword phrases. Some keywords are more likely than others to get the results you want, and some are in high demand among marketers.
The keywords you choose will determine how visible your ad is to your target market, as well as how much you will pay for your advertising.
Choose the best keywords for you and your business carefully. You will want to make sure you are using keyword insights from the FREE Google Adwords Keyword Tool as a guide.
Accessing Google Adwords
Naturally, your pay per click programs based on Google Adwords must begin at your Google Adwords account. If you have never utilized Google Adwords before, note that you can access is through your Google home page or by clicking here.
Simply login to your Google account and find the Adwords App. If by some chance you do not yet have a Google account, understand that is the first step.
Choose Pay Per Click Program Demographics
Without question, taking the time to precisely target the specific demographics of your client or custom is is how pay per click programs make money.
In other words, to get the most bang out of your buck so to speak, you owe it to youurself to putting some serious thought into the targeting choices you have available from which to choose.
Build Your 1st Pay Per Click Program Ad
Again, this is made easy through the Adwords interface. However, wording your ads may not be as easy. You have very little space to relay your message.
Choose your words carefully. It is a good idea to insert some strong keyword phrases directly into your ads.
One more topic to note about creating your 1st Pay Per Click Program Ad is the topic of split-testing. Split testing means you are telling Google to test your ad with another version to determine which gets the most clicks.
You will see that as an option right there when you create your 1st Ad. More on that later.
Set Your Pay Per Click Program Budget
You will have to pay for every click your ad gets. The amount of money each click will cost you is determined by the keywords you choose as part of your pay per click campaign.
The more in demand your keyword phrase is among advertisers (this is called “competition”), the more you will have to pay per click.
Take note that the way pay per click campaigns work is that Google will display your ad based on search queries up until you have maxed out your budget.
Your takeaway? It is a good idea to start out small, and make revisions to your ad budget as you start seeing results..
As you can see from the article above, successful Pay Per Click Marketing has a a lot of moving parts. Yes, it is true that setting up a Google Pay Per Click Campaign is easy and straightforward.
- At the same time, the best performing Pay Per Click Programs are the result of extensive data analysis, creative problem solving, and testing, split testing and much more..That being said, you may want to consider that you most likely want to get the most return on your investment. One option that many choose is to put your pay per click marketing campaigns into the hands of experienced Pay Per Click Marketing professionals like the team here at Inside Out Marketing Solutions..We can be reached by phone, at 772-245-0350, or by filling out the form below
How Does Google PPC Marketing Work?
Why Google PPC Marketing?
If you are responsible for marketing your business, then there is no doubt that you recognize the importance of online marketing or as it has become known more recently, digital marketing . . . and when it comes to digital marketing, pay per click is nearly a household name.
Google PPC Marketing And Pay Per Click
However, while you may have heard the term “pay per click, Google Adwords and such” do you know what these terms really mean? Consider this type of marketing lingo is so casually tossed about nowadays you might be led to believe that anybody and everybody is up to speed on Google pay per click marketing.
Questions to ask yourself about Google PPC :
- What if you look at this discussion with the idea you want start with a fresh perspective?
- Are Yo willing to take just a little bit of time for a clear explanation of how Google pay per click marketing really works?
Why You? Why now?
Seriously, in this day and age when Google pay per click marketing is so popular and widely used by in-the know business owners and service providers you owe it to yourself to understand how pay pay per click marketing works. To know the basics, if you will.
It’s Past Time
Without question, if you aren’t in the know about this incredibly powerful marketing tool, then it’s time you learned. Arguably past time, but no matter. It is never to late to learn the ins and outs of Google pay per click marketing.
Even If You Pay Others
Get this: even if you are at the point in your business where you choose to outsource your Google ppc marketing campaigns and are willing to pay professionals to take care of your digital marketing needs for you, you are much better off with at least a rudimentary understanding of what is going on under the hood so to speak.
At Least Get The Basics
In other words, you will be well served to have at least a basic understanding of Google pay per click marketing. With that being said, your quick and easy guide to Google ppc can be found below.
A Personal Google PPC Marketing Cheatsheet
Think of the following as something more like your CHEAT SHEET: A page you may want to bookmark and come back to later. Something of a quick reference if you will.
Google PPC: Where Are These Google PPC Ads Anyway?
How and when do the Google PPC Ads show up?
Here is what you need to know. Any time you search Google for a term , a phrase or a question (called a “keyword phrase”),
Targeting Top of SERPS
Google returns a list of results. Note that this list of results (referred to as the Search Engine Results Page or SERP) can and will look different depending on what sort of device you happen to be using.
For example, if you are sitting in front of a desktop computer, you will see a standard list aligned on the left side of the screen. These Search Engine results are referred to as your organic results. In addition, you will see featured results on the top of your screen.
Pay To Play
These featured results are pay per click ads. FACT: Smart Marketers and savvy business owners pay to have these ads strategically placed there on the search engine return pages (SERP).
Why would they do that? Answer: so that it is more likely web surfers will click on them. Naturally, the Google PPC ads are the very first thing seen on the SERPs.
Less Ad Space Available
Side note, not so long ago Google also displayed pay per click marketing ads on the right side of the screen. However in a relatively recent change, Google put an end to that practice.
No More Ads On The Bottom Right
In other words, the number of available Google PPC ads went from as high as 11 on a desktop screen to as few as four or five. Obviously this makes sense when you understand that increasing numbers of searches are conducted on mobile devices.
Less Ad Space Means Fewer Advertisers Can Claim Those Spots
Naturally, that means with fewer Google PPC ad spots available this method of digital marketing has become a bit more competitive. After all, there are fewer Ad spots available.
Do Google PPC Ads Still Work?
Not to say that Google PPC marketing and Google PPC Ads no longer work. In fact, just the opposite. Actually, anecodatal evidence in the Google PPC marketing world suggests that Google PPC Ads are working better than ever.
Google PPC Ads Working Better Now?
Consider, whereas before you might have up to 11 competitors for the same Ads space, now that is cut down considerably.
You just need to be bit more on the ball to compete in this new digital marketing arena. More on that in another post.
Not Just SERPs
One more thing you will want to know about Google PPC ads. Pay attention to the fact that pay per click ads may appear in banners along the top, the sides or bottom of relevant websites you land on.
Paying For Your Google Pay Per Click Marketing Ads?
What Are You Paying For With Google PPC Marketing?
It all starts when you create your ads. At that point, pick and choose from various keywords and/or keyword phrases that you feel people will use to search for things related to your business.
Google Keyword Planner
For the record, Google itself has a handy tool right in the Adwords environment designed to help you out. This tool is referred to as the Keyword Planner.
Anyway, the point being that the keywords you choose will determine when and where your ad is displayed. In other words your Google PPC marketing Ad will only ever display when that particular search term is used in the query bar.
Not Display Advertising
Pay attention to the fact that you do not pay for your ad to be displayed. There are Google PPC marketing Display Ads. That is not what this article is all about.
It Is The Click You Pay For
Instead, you only pay for each instance in which your ad is clicked on. The amount you pay for each click is determined by how many other advertisers are competing for display space using the same keywords or keyword combinations that you chose.
Understandably, the more in demand the keywords, the more you will pay per click.
Getting Started With Google PPC Marketing
Google Owns This Digital Marketing Arena
Google Adwords is by far the most popular pay per click provider. Google makes it very easy for you to get an ad up and running in a matter of minutes.
Easy Step By Step
Start with your keyword research using the free Google Adwords Keyword Tool, and then access Adwords through your Google home page (yes, you must have a Google account before running an Adwords ad).
From there, simply follow the instructions to create your ad, choose your target demographic, and set your budget. That’s it, the Google PPC Marketing overview.
It Can’t Be That Easy Can It?
Not quite. At least not anymore.
Do understand that without question, successful google ppc marketing is the result of extensive data analysis, creative problem solving, and testing through trial and error.
Not only that, but since the fact is the Google Pay Per Click Marketing really is so competitive you do not want to make mistakes with your PPC Marketing Campaigns.
For Best Results
That being said, you may want to consider that you most likely want to get the most return on your investment.
One popular option that many choose is to put your pay per click marketing campaigns into the hands of experienced professionals like the team here at Inside Out Marketing Solutions.
Call 772-245-0350 or fill out the form below and send it our way. A member of our team will be more than happy to discuss your best options
3 Ways Your Business Will Benefit from Google Adwords Pay Per Click Marketing
Pay Per Click Marketing Defined
How does Pay Per Click Work?
To fully understand pay per click marketing it is important to take the time to establish a clear definition. Here goes: Pay per click marketing can be best understood if you think of it as a pay as you go type of marketing that is mostly centered around Google Adwords.
Get this: the good news and the reason that pay per click marketing is remains popular is that you only ever pay when someone expresses interest in your Ad and clicks. Thus the name, Pay Per Click or PPC as it is more commonly known.
As you probably know, once that person Clicks on the Ad, they are then taken over to your website. (hopefully that Ad sends them to a targeted Landing Page, but that is a topic for another article on Google Adwords and pay per click marketing optimization).
Here is the key point, your takeaway, the reason why you will want to clearly understand how to answer the question of “how does pay per click work”. This form of marketing can be a very powerful tool to bring in customers, generate prospects and leads as well as making direct sales.
Disclaimer: pay per click marketing is very powerful as long as you take the time to learn how to use it effectively or you engage the services of an Adwords Specialist.
Now that you comfortable that you can explain to yourself and others all about how pay per click works, it is time to learn more about what this exciting marketing medium can do for your business. Following are 3 ways your business can and will benefit from pay per click marketing:
Pay Per Click Marketing Means You Stand tall next to the competition
Understanding “How Does Pay Per Click Work” Means You Stand Out
One of the best things about pay per click advertising is that it doesn’t matter how large or small your business is when it comes to playing with the big dogs. An effectively styled pay per click marketing campaign will place you right alongside some of your biggest competitors.
In one sense, you could say that pay per click marketing levels the playing field. A mom-and-pop niche e-commerce store has much same opportunity as larger sites.
Pay Per Click Marketing Means No More Harry Potter Invisibility Cloak
One answer to “How Does Pay Per Click Work” Is That You Get Found Online
(image Harry Poitter Cloak with red X) Search engine optimization (SEO) is both an art and a science. Over the long term Search Engine Optimization can make or break your business’ web presence. That’s why so many companies and businesses of all sizes and shapes are more than happy to hire professionals to improve their SEO.
That being said, you deserve to know the truth about SEO. Unfortunately, SEO is also a tedious process that does not deliver immediate results. In other words, money and resources invested in SEO will most likely not reap a return for several weeks, or even months. As a result, your business is practically invisible on the web for this time.
Naturally, you can readily understand that the last place you want to be is invisible to your possible customers and clients. In other words, a new business looking to be found has to do a bit more than SEO work. A new (or even existing business with little traffic to the site) has to be more proactive.
Pay per click marketing is a way to increase your web visibility in real time. That’s right – the moment your pay per click marketing is turned on, your business is front and center right where you want it on the web.
Pay Per Click Marketing Means Targeting
Another Answer To “How Does Pay Per Click Work” Is You Get To Choose
One of the many advantages of pay per click marketing is the ability to precisely target your ideal client or customer. Think about it this way: If you are going to spend money on advertising, then doesn’t it make sense to only spend where you can expect to get the result you want?
Why would you spend any part of your budget on marketing to people who will likely have no interest in your business? Side note: you should also understand that none other than Google is keeping a close eye on your Google Adwords.
This shows up in the form of what is referred to as Relevancy. That number, your Relevancy Score matters and it matters quite a lot. More on that in another post. Moving on, back to understanding the power of Targeting.
In terms of targeting, Pay per click marketing allows you the unique opportunity to pick and choose the “who” as well as the “where” in a number of ways. By using carefully chosen keywords, and by indicating the most relevant demographic settings, you can setup highly targeted marketing campaigns that will reach the people you prefer to target.
Bottom Line: Pay Per Click Marketing Works For You
As explained above: this unique form of marketing:
- Lets you compete online no mater the size or even location of your business
- Lets you be seen on the web, bypassing months of SEO work
- Lets you precisely target your ideal customer or client
All of that being said, there is one final piece of the pay per click marketing puzzle you will want to fully understand. FACT: successful pay per click marketing (successful being defined as delivering the desired result at a price that makes sense) does not happen by chance nor by accident.
The reality is that successful pay per click marketing is the result of extensive data analysis, creative problem solving, testing and split testing, campaign monitoring, keyword monitoring, ad grouping, etc.
To get the most return on your investment, you may want to put your pay per click marketing campaigns into the hands of experienced pay per click marketing professionals like us, We can be reached by phone, at 772-245-0350 or with the Questions Form Below
Why Google Adwords Marketing is the Fastest Way to Traffic
Reasons Why Google Adwords Marketing Works So Well
EASY EXPLANATION: Google Adwords Marketing Delivers Traffic
- Are you looking to strengthen your business’ online presence?
- Are you looking to maximize the potential of your business online?
If so, you need a proven, effective way of attracting visitors to your business website. A method that allows you to precisely target the prospective customer or client. A method that allows you to clearly identify your Return on Investment (ROI).
FACT: Answering YES to either or both of the above means you can and will benefit from Google Adwords Marketing. You deserve to know that the undisputed reality is that there is perhaps no better way to increase your site’s visibility, and fast, than this exciting marketing medium.
Intrigued? Want to know more?
Tale a look at a few of the reasons why Google Adwords Marketing is the fastest way to increased traffic:
Google Adwords Marketing Setup is Easy
You may appreciate that Google makes Adwords Marketing set up easy and straightforward. There are quite a number of resources straight from Google
You should know and understand that creating a Google Adwords Marketing campaign is super easy, In fact, setting up a single adwords campaign can be done – from start to finish – in a matter of minutes.
That being said, there does need to be a bit preparatory work ahead of time. This preliminary adwords marketing prep work means you or your team need to take the time to conduct some market research first.
Then, and only then when your market is clearly identified do you start you keyword research. Although in truth this preliminary work of conducting your market research and then choosing appropriate keywords can and does take a bit of time and effort, the results more than make up for that time and effort.
Consider that Google Adwords Marketing is based on the Click. Yes, the proverbial Click. Naturally you understand that not every click is going to lead to a Sale or a new prospect.
Yet at the same time, you want your Google Adwords campaigns to be relevant. In other words, the last thing you want to see in your Google Adwords Report is a bunch of irrelevant Clicks.
Google Adwords Marketing and Keywords
Google Adwords and the power of keywords
A large part of the set up of a pay per click marketing campaign through Google Adwords is based on Keywords. Since there are untold numbers of possible keywords and keyword combinations, you can readily understand just how powerful keywords can be for your business.
Good News: You get choose the keywords for your ad
Bad News: it is easy to choose related but actually irrelevant keywords
Consider that it is called Pay Per Click for a reason. The reason is that you pay each time someone clicks on your ad.
In other words, you want the Click to matter. Here is the key point, the real power of Keywords in your Google Adwords marketing.
Pay close attention to what comes next:
Fact: uncovering the “right” keywords means you can use or target the exact same search terms that online users plug into the search bar. That means you can target specific users that are clearly interested.
For example, web surfers looking for a local pizzeria might use the keyword phrase, “New York pizza” to get a list of options in their area. The keywords you choose are your most powerful tool when it comes to directing targeted traffic to your site.
Consider this: your ad will only display to people who search for the keyword terms you choose, which means that your ad is more likely than other forms of marketing to attract people who are specifically looking for what your business has to offer . . . which in turn means that the people who see your ad will most likely click over to your site.
Google Adwords Marketing Customization
Google Makes Tweaking your Ads Fast and Easy One of the great benefits of Google Adwords is that you have the capability to tweak your ads as you go. Google Adwords supplies you with analytics that help you determine ways in which to make your ads more effective.
Therefore, if your ad is not delivering the traffic you want to your website, you can make small changes to it to increase your traffic, and in real-time. Even better, Google Adwords is setup so that you can test one Ad against the other, or split test.
You may be more familiar with the the term A/B testing, but understand that both terms refer to the same concept.
Bottom Line: Google Adwords Marketing Works
As you can see from the brief overview above, successful Google Adwords Marketing is the result of extensive data analysis, creative problem solving, and testing through trial and error.
That being said, you may want to consider that you most likely want to get the most return on your investment. One option that many choose is to put your pay per click marketing campaigns into the hands of experienced professionals like the team here at Inside Out Marketing Solutions.
Reach out to one of our team members with the form below.