How Does Google PPC Marketing Work?
Why Google PPC Marketing?
If you are responsible for marketing your business, then there is no doubt that you recognize the importance of online marketing or as it has become known more recently, digital marketing . . . and when it comes to digital marketing, pay per click is nearly a household name.
Google PPC Marketing And Pay Per Click
However, while you may have heard the term “pay per click, Google Adwords and such” do you know what these terms really mean? Consider this type of marketing lingo is so casually tossed about nowadays you might be led to believe that anybody and everybody is up to speed on Google pay per click marketing.
Questions to ask yourself about Google PPC :
- What if you look at this discussion with the idea you want start with a fresh perspective?
- Are Yo willing to take just a little bit of time for a clear explanation of how Google pay per click marketing really works?
Why You? Why now?
Seriously, in this day and age when Google pay per click marketing is so popular and widely used by in-the know business owners and service providers you owe it to yourself to understand how pay pay per click marketing works. To know the basics, if you will.
It’s Past Time
Without question, if you aren’t in the know about this incredibly powerful marketing tool, then it’s time you learned. Arguably past time, but no matter. It is never to late to learn the ins and outs of Google pay per click marketing.
Even If You Pay Others
Get this: even if you are at the point in your business where you choose to outsource your Google ppc marketing campaigns and are willing to pay professionals to take care of your digital marketing needs for you, you are much better off with at least a rudimentary understanding of what is going on under the hood so to speak.
At Least Get The Basics
In other words, you will be well served to have at least a basic understanding of Google pay per click marketing. With that being said, your quick and easy guide to Google ppc can be found below.
A Personal Google PPC Marketing Cheatsheet
Think of the following as something more like your CHEAT SHEET: A page you may want to bookmark and come back to later. Something of a quick reference if you will.
Google PPC: Where Are These Google PPC Ads Anyway?
How and when do the Google PPC Ads show up?
Here is what you need to know. Any time you search Google for a term , a phrase or a question (called a “keyword phrase”),
Targeting Top of SERPS
Google returns a list of results. Note that this list of results (referred to as the Search Engine Results Page or SERP) can and will look different depending on what sort of device you happen to be using.
For example, if you are sitting in front of a desktop computer, you will see a standard list aligned on the left side of the screen. These Search Engine results are referred to as your organic results. In addition, you will see featured results on the top of your screen.
Pay To Play
These featured results are pay per click ads. FACT: Smart Marketers and savvy business owners pay to have these ads strategically placed there on the search engine return pages (SERP).
Why would they do that? Answer: so that it is more likely web surfers will click on them. Naturally, the Google PPC ads are the very first thing seen on the SERPs.
Less Ad Space Available
Side note, not so long ago Google also displayed pay per click marketing ads on the right side of the screen. However in a relatively recent change, Google put an end to that practice.
No More Ads On The Bottom Right
In other words, the number of available Google PPC ads went from as high as 11 on a desktop screen to as few as four or five. Obviously this makes sense when you understand that increasing numbers of searches are conducted on mobile devices.
Less Ad Space Means Fewer Advertisers Can Claim Those Spots
Naturally, that means with fewer Google PPC ad spots available this method of digital marketing has become a bit more competitive. After all, there are fewer Ad spots available.
Do Google PPC Ads Still Work?
Not to say that Google PPC marketing and Google PPC Ads no longer work. In fact, just the opposite. Actually, anecodatal evidence in the Google PPC marketing world suggests that Google PPC Ads are working better than ever.
Google PPC Ads Working Better Now?
Consider, whereas before you might have up to 11 competitors for the same Ads space, now that is cut down considerably.
You just need to be bit more on the ball to compete in this new digital marketing arena. More on that in another post.
Not Just SERPs
One more thing you will want to know about Google PPC ads. Pay attention to the fact that pay per click ads may appear in banners along the top, the sides or bottom of relevant websites you land on.
Paying For Your Google Pay Per Click Marketing Ads?
What Are You Paying For With Google PPC Marketing?
It all starts when you create your ads. At that point, pick and choose from various keywords and/or keyword phrases that you feel people will use to search for things related to your business.
Google Keyword Planner
For the record, Google itself has a handy tool right in the Adwords environment designed to help you out. This tool is referred to as the Keyword Planner.
Anyway, the point being that the keywords you choose will determine when and where your ad is displayed. In other words your Google PPC marketing Ad will only ever display when that particular search term is used in the query bar.
Not Display Advertising
Pay attention to the fact that you do not pay for your ad to be displayed. There are Google PPC marketing Display Ads. That is not what this article is all about.
It Is The Click You Pay For
Instead, you only pay for each instance in which your ad is clicked on. The amount you pay for each click is determined by how many other advertisers are competing for display space using the same keywords or keyword combinations that you chose.
Understandably, the more in demand the keywords, the more you will pay per click.
Getting Started With Google PPC Marketing
Google Owns This Digital Marketing Arena
Google Adwords is by far the most popular pay per click provider. Google makes it very easy for you to get an ad up and running in a matter of minutes.
Easy Step By Step
Start with your keyword research using the free Google Adwords Keyword Tool, and then access Adwords through your Google home page (yes, you must have a Google account before running an Adwords ad).
From there, simply follow the instructions to create your ad, choose your target demographic, and set your budget. That’s it, the Google PPC Marketing overview.
It Can’t Be That Easy Can It?
Not quite. At least not anymore.
Do understand that without question, successful google ppc marketing is the result of extensive data analysis, creative problem solving, and testing through trial and error.
Not only that, but since the fact is the Google Pay Per Click Marketing really is so competitive you do not want to make mistakes with your PPC Marketing Campaigns.
For Best Results
That being said, you may want to consider that you most likely want to get the most return on your investment.
One popular option that many choose is to put your pay per click marketing campaigns into the hands of experienced professionals like the team here at Inside Out Marketing Solutions.
Call 772-245-0350 or fill out the form below and send it our way. A member of our team will be more than happy to discuss your best options